The post-production process is vital when constructing a media product. Post production refers to the technology and processes which occur between the principle shoot and completion of a media product. Post production was a key aspect of making my music video. We had to ensure that all of the post production elements were perfect especially when cutting our music video. My developed skills meant that I could use post production for finishing, the rough cut and visual effects ensuring that my video reached it creative potential.
When editing my rough cut I used a programme called final cut pro which edits in a timeline format. This allows you to have a number of channels open simultaneously enabling you to cut different images at one time. We used a complex cut, taking a more creative approach which was to stack up our shots and then use the rhythm of the track to determine the cutting points using markers and then cutting through the various tracks to make a performance cut. The main tool that we used here was called Blade and was key for cutting the shots without affecting the shot on the layer. We used Multi-layer channels driven by rhythmic editing whilst keeping the form of continuity editing. I used more complex transitions such as fading which made it look aesthetically nice and looked like a professional media product.
Visual effects are undoubtedly a significant factor in ensuring the positive outcome of a media product and we used complex visual effects for our project. We used a process called motion tracking to place images behind the shots where we used green screen. Motion tracking is when you get the computer to focus on an object to stay on the screen. You then tell the picture to stay through the shot so that it looks look however the shot itself is not com. Examples of when we used this is when we captured major movie moments such as the titanic drawing scene and Ursula Andres coming out of the water. We used Chromo key to cut out all of the green and then put what we want behind them we developed a key frame through the motion tracking. The key frame was the pictures that we found. An example of the picture that I used was a subway route for the Marylyn Munroe shot. We wanted it to look as realistic as possible to reach ultimate creativity.
Finishing is a vital part of any media product, when the videos are finished they go through a finishing process to go through the colour so to give it uniformity. You want the scenes to blend through the colour. This includes going over the saturation the exposure. I looked at different colour blends so to give a flowing video. I wanted to minimise all of the different colours so that you have a coherent, aesthetically pleasing view. I used the programme 'Final Cut Colour' which enables me to adjust the colour signatures and bring all of the scenes closer together. There is also a process called grading which alters the texture of . This is where is there is romantic aesthetic then you can put a filter over it to give it a blurred effect. If you want an old look you can add grain etc.
To conclude, it is clear that post production systematically improves a media product, developed skills in post-production allowed the creation of a more successful product outcome. The use of more developed skills in post-production skills improved the quality and creativity of our rough cut allowing us to create a complex cut. We took a creative approach which was to stack up our shots and then use the rhythm of the track to determine the cutting points using markers. A complex editing style was the key to the success of our video simply to convey the narrative and to make sure that the secial effects and the visual effects looked good.
