Monday, 28 October 2013
Importance of Website
The official website is key to the band, because no matter how organic and talented a band is, they still need to market themselves and make the public want to invest in them, through their music such as tickets, CD's and online downloads or merchandise such as T shirts and mugs. Advertising is crucial to any product, and any band is a product that depends on sales to survive. Despite many bands have the image of only performing to make music, they all want to sell as many copies as possible to gain revenue.
Explanation for album cover choices
All 4 of these choices are all British bands and all considered to be quite indie. This was a large influence on our choice because the artist of the original song 'The La's' were also British and Indie. We had to make sure we made Crystal Moon look like a talented, organic band such as these, we did not want them to look like a media hungry band and it was important that they came across as a band who were driven by producing good music rather than hits on Youtube and money. The appearance of an album cover is absolutely fundamental for any band and it can define them and give them an image even before the music is played. 'Never judge a book by its cover' is very relevant here as it's common knowledge that we all do it subconsciously.
Screen test evaluation
The screen test was a successful afternoon as it was the first time our ideas and storyboards were brought to life. Using the real actors who will be in the final product was very helpful as we learnt more about their abilities and confidence in front of camera. It was only useful for the performance part of the video however as the other parts are not going to be with the instruments and with the same set. It also was a warning to whether or not we needed any extra props and it gave us an opportunity to see how well the actors could gel together and gave us a chance to take a few pictures of them in different parts of the scenes.
Evaluation of our Animatic
The role of storyboarding and animatics are absolutely fundamental to video in the pre-production process. They do not only allow the producers of the video to have a clearer and more vivid image of what the video will look like. But also allows them to see where any potential holes are and gives them the opportunity to fill the gaps and judge how long each shot should be.
Within our group of 4, we each delegated 12 shots to draw which would make up our complete music video. Once we drew them and a few corrections were made, we had a full story board. Separating the responsibilty was definitely a good idea as it made the job very quick and easy. It also gave all 4 members of the group an opportunity to excel in something that may or may not be our talent. Especially in my case where art is not my strong point, I learnt that being artistically develped was not a necessity to complete storyboards.
After we had our complete 44 images drawn out, we began the animating process. This involved videoing each image for 10 seconds and putting them all together. Henceforth creating an amimated affect.
The positive features of an animatic are that it puts into perspective how long each shot will be and can also imform the producers whether there are not enough slides or whether there are too many. This makes the animatic a very useful stage in terms of editing because it creates a platform and makes it look real for the first time.
One negative feature of animatics is that is is all still shot. This means it disregards any movement throughout the scene. Despite making it easier to judge, it is still hard when you cannot see the real actors in motion.
Despitite some positive feedback, it must be said that there was a lot of constructive criticism from our teachers and our classmates. A common issue that people had about our animatic was that they were unable to follow the story line and also the rhythm of the music didn't quite match up with the transitions. The good thing about this is that it is very easily adjustable.
The constuctive criticism has allowed us to progress massively as a group and make small alterations to what we presented that day. We have been more professional and detailed with our editing which will make our actual video more similar to the real music videos that we now see on Youtube and MTV.
Within our group of 4, we each delegated 12 shots to draw which would make up our complete music video. Once we drew them and a few corrections were made, we had a full story board. Separating the responsibilty was definitely a good idea as it made the job very quick and easy. It also gave all 4 members of the group an opportunity to excel in something that may or may not be our talent. Especially in my case where art is not my strong point, I learnt that being artistically develped was not a necessity to complete storyboards.
After we had our complete 44 images drawn out, we began the animating process. This involved videoing each image for 10 seconds and putting them all together. Henceforth creating an amimated affect.
The positive features of an animatic are that it puts into perspective how long each shot will be and can also imform the producers whether there are not enough slides or whether there are too many. This makes the animatic a very useful stage in terms of editing because it creates a platform and makes it look real for the first time.
One negative feature of animatics is that is is all still shot. This means it disregards any movement throughout the scene. Despite making it easier to judge, it is still hard when you cannot see the real actors in motion.
Despitite some positive feedback, it must be said that there was a lot of constructive criticism from our teachers and our classmates. A common issue that people had about our animatic was that they were unable to follow the story line and also the rhythm of the music didn't quite match up with the transitions. The good thing about this is that it is very easily adjustable.
The constuctive criticism has allowed us to progress massively as a group and make small alterations to what we presented that day. We have been more professional and detailed with our editing which will make our actual video more similar to the real music videos that we now see on Youtube and MTV.
Wednesday, 16 October 2013
Thursday, 10 October 2013
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