The official website is key to the band, because no matter how organic and talented a band is, they still need to market themselves and make the public want to invest in them, through their music such as tickets, CD's and online downloads or merchandise such as T shirts and mugs. Advertising is crucial to any product, and any band is a product that depends on sales to survive. Despite many bands have the image of only performing to make music, they all want to sell as many copies as possible to gain revenue.
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