Emily Wyatt is the commissioning editor of Polydor Records. It was interesting to see her view on the use of music video to promote an artist. One of the key points mentioned by Emily was the how the focus on the videos have moved from television such as MTV or VH1 to the online market through companies like VEVO and VIMEO. Some of the artists that Emily and Polydor have worked with include: Ellie Goulding, The 1975, James Blake and The Maccabees. The distribution onto Youtube also effected the radio playlists, the view count gives the radio station something to base the popularity of the music.
As Emily is not the one who chooses the budget for the films, this means she has to make decisions once the budget has been made. An example of this is when it is a well known artist she is more likely to receive a larger budget and can indulge in a more well known director and a more impressive set. The smaller artists is much more of a challenge though as she will have to choose an unknown director which would always be considered a risk as it is impossible to be certain of their quality.
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